Branded Content can be long-form or short-form.
Ephemeral or evergreen.
Atmospheric and lofty or no-nonsense and to-the-point.
Subtle and minimalistic or strident and over-the-top.
But it’s got to be right.
Creating the right content has never been so vital and so challenging. The way we consume content keeps changing. The format, the genre, the place, the occasion, the mind frame, the attention span. The sizes and shapes of devices.
Anyone can create content with a smartphone these days, sure.
But can they do it right?